During the 'Tourism Ibiza 2026' event, organized by the Association for the Progress of Management (APD) at the Grand Palladium Select Palace Ibiza, industry experts highlighted the importance of cost in determining tourist destinations. Booking.com's Yasmina Laraudogoitia reported that while sustainability is gaining attention, price is crucial for 60% of travelers. The forum explored key challenges like sustainability, local coexistence, and digital transformation. It noted a shift towards more informed tourists, shorter trips, and local cultural experiences. Platforms like Booking.com are using AI for personalized travel offers. The event also addressed sustainable tourism, geopolitical impacts, and the need for strategic tech integration, emphasizing enhanced coordination for competitiveness.
Price Remains Key Factor in Travel Decisions for 60% of Tourists, Booking Reveals at Ibiza Forum




