In a bid to boost recognition of homegrown flavours, the Ibiza Council has relaunched its 'Això sí, és d'Eivissa' campaign. Timed with the island’s peak agricultural season in May, this initiative helps travelers and locals easily identify local produce with a color-coded system. You'll find clearer labels in stores: white for regular vegetables, green for organic, red for fresh meats, and blue for seafood. Originally started during the pandemic to support local agriculture, this campaign aims to reinforce Ibiza's identity and encourage sustainable, local consumption. It highlights the importance of enjoying fresh, local products and will hopefully enhance your Ibiza dining experience with authentic island ingredients.
