As the summer heat turns up the energy on Ibiza's shores, tourists are flocking to the island to soak in its famous nightlife. However, ‘Shark Events’, a well-known party promoter, has stirred controversy with their latest marketing campaign, ‘Ibiza es pa’ guiris’, suggesting the island falls short in their upcoming tour plans. Their bold social media teaser leaves Ibiza out of the itinerary, urging party-goers to make a choice: join their tour for an unforgettable summer or miss out while watching others enjoy. Despite the snub, there's still hope for Ibiza as three event dates remain unconfirmed, hinting the island might eventually feature. The campaign also highlights the rising cost of Ibiza holidays, a point of contention as one user tartly noted the need to criticize others to promote themselves. This isn't the first time Ibiza has been used in marketing ploys; past campaigns have similarly touched a nerve with locals for their portrayal of the island. Whether Ibiza will make it to the final tour schedule remains a talking point among the island's international fans.
