On 12th November, Santa Eulària will play host to the XIII Ibiza Tourism Forum at the Centre Cultural de Jesús. This significant gathering will see industry experts, institutional figures, and tourism professionals converge to discuss the future of the island’s tourism scene. Under the theme of 'Future Decisions', the forum will focus on integrating cutting-edge technology and artificial intelligence to enhance tourism strategies for greater local benefits.
Organised by Santa Eulària Empresarial with support from the Consell Insular d'Eivissa, Ibiza Travel, and the Ajuntament de Santa Eulària des Riu, the event features a full day of thought-provoking lectures and panel discussions. The day kicks off with a keynote by business strategist José Elías, followed by sessions titled 'Who Decides the Future of a Destination?' and 'From Attracting Tourists to Creating Value', each addressing how AI and data are reshaping destination management and the evolution of tourism from mere visitor numbers to value generation.
The event will cap with the prestigious VI Ibiza Tourism Forum Awards, celebrating notable tourism projects and professionals shaping the sector. Attendance is free with prior registration on the forum's official website, and the day’s events can also be watched via live stream, making insights accessible to all interested.




