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5 November 2026

Ibiza Aims to Welcome UK Tourists Year-Round with More Flights

Ibiza Aims to Welcome UK Tourists Year-Round with More Flights

In a bold move to extend the holiday season, Ibiza is on track to improve its air links, drawing in British tourists even beyond the sweltering summer months. Announced at the World Travel Market in London, this initiative by President Marga Prohens aims to create a steady flow of visitors in quieter times, not just during the sun-drenched peak months. The proposal promises to ease the summer squeeze, enticing tourists with longer, more leisurely stays rather than a whirlwind weekend escape. Key industry players like TUI are warming up to this idea, setting sights on a diversified tourist experience that captures the island’s allure in the off-season. There’s no call for runway expansions, just smarter scheduling to make the most of those fleeting sunny getaways. This strategy is poised to breathe new life into local businesses all year round, inviting a less hurried, more immersive discovery of Ibiza's charms.

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Discover Ibiza's Hidden Heritage with ‘Ibiza Unveiled’

Discover Ibiza's Hidden Heritage with ‘Ibiza Unveiled’

Ibiza has announced an exciting new initiative, 'Ibiza Unveiled', at the London World Travel Market. This groundbreaking project invites UK clubbers and culture vultures alike to delve into the island's rich tapestry of history, culture, and natural beauty. Whether you're a seasoned visitor or exploring for the first time, this campaign reveals 98 unique sites, many recognized as Cultural Heritage Spots, offering fresh insights into Ibiza’s identity. Launched with much fanfare, the initiative taps into four thematic axes—defensive and coastal secrets, rural and traditional landscapes, social and cultural dynamics, and archaeological wonders. Think of it as a treasure map spanning across Ibiza’s walls, towers, historic neighborhoods, and ancient ruins. Physical maps and an accompanying digital platform—complete with QR codes and future plans for augmented reality experiences—offer informative trails around each point of interest, with content available in English and Spanish. Reflecting Ibiza’s strong connection with the UK, Vicent Marí, President of the Consell of Ibiza, emphasized the importance of this venture in enriching the tourist experience and alleviating the visitor surge during peak seasons by enticing tourists to explore beyond Ibiza’s famous party scene. With a whopping 61% of British tourists being repeat visitors, this initiative is set to fortify the island's allure as a year-round cultural destination.

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Eivissa Unveiled: Discover the Depths of Ibiza Beyond the Beach

Eivissa Unveiled: Discover the Depths of Ibiza Beyond the Beach

The iconic party capital, Ibiza, known for its electrifying nightlife and sun-drenched beaches, is setting its sights on a fresh chapter. At the World Travel Market in London, a new campaign titled 'Do You Know Ibiza? Now Discover Eivissa' is inviting UK tourists to explore the lesser-known cultural depths of Eivissa, its historic capital. Moving beyond the island's summer allure, this campaign highlights Eivissa's rich tapestry of history, cuisine, and culture, encouraging year-round travel and authentic experiences. As the drum of change beats, British tourists are called to embrace a more cultured visitation, with an emphasis on heritage and local flavours. The initiative also aims to boost tourism outside the usual peak, promoting the island as a hub for conferences and celebrations, thus supporting local business throughout the year. With Mediterranean vibes and the enchanting backdrop of Eivissa, this campaign promises to captivate the next wave of Ibiza devotees.

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Ibiza Aims to Entice UK Tourists for Extended Island Stays

Ibiza Aims to Entice UK Tourists for Extended Island Stays

Ibiza is setting its sights on encouraging UK visitors to extend their holidays on the island. During recent discussions at the World Travel Market in London, Ibiza’s local government, led by President Vicent Marí, engaged with representatives from British tour operators TUI and Jet2. Both companies anticipate ongoing strong interest from UK tourists, comparable to the past season's results. TUI's alignment with Ibiza's promotional strategies was confirmed, emphasizing attracting higher-quality tourists and enhancing visitor satisfaction rather than merely increasing tourist numbers. TUI noted a shift in booking patterns among UK travelers, with a trend towards later holiday bookings. The discussions also highlighted the island's aspiration to lengthen tourist stays, as increased airport arrivals haven't translated into longer hotel stays. Ibiza's tourism office introduced initiatives like 'Ibiza Revelada' and underscored cultural and sporting events spanning the extended tourist season, now from April to November, to elevate visitor experience and economic yield. Strategies involving artificial intelligence and sustainable practices, including vehicle entry limits and improved public transport, were also discussed to bolster the island's tourist model.

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