Sant Antoni de Portmany is putting its best foot forward in the UK, showcasing the island's year-long allure. Unveiling their latest tourism campaign, 'A Place to Celebrate', at a chic London restaurant, the delegation debuted a new promotional video aimed at shifting perceptions. Traditionally seen as a summer hotspot, Sant Antoni is keen to highlight its autumn and winter charms to British visitors. The video paints a serene picture of lesser-known experiences, from taking in sunset views without the summer throngs, indulging in local wines amidst the vineyards, to enjoying traditional cuisine like arròs de matances. As the island strives for year-round tourism, the campaign emphasises outdoor activities, rural heritage, and festive local traditions. Holding strategic meetings at the World Travel Market, Sant Antoni aims to attract UK tourists beyond the summer months, inviting them to experience a quieter, authentic slice of the island.
